Our formula contains an extraordinary number of yellow/orange pigments called carotenoids.

Carotenoids are organic pigments that are naturally occurring in plants and some other photosynthetic organisms like algae, some types of fungus and some bacteria. There are over 600 known carotenoids; they are split into two classes: xanthophylls and carotenes. They absorb blue light.

Until late in the 20th Century, the functions of these carotenoids were discussed only in terms of their potential vitamin A activity. But since then it has been discovered that certain members of the carotenoid family, approximately 50 carotenoids of the known 600,
can be converted by the body into retinol and are now called "pro vitamin A" compounds, an active form of vitamin A.

BIOSUPERFOOD contains many of these yellow/orange pigments from which pro and pro-pro-vitamin A can be made. Here is a partial list:

  • Alpha-carotene
  • Beta-carotene
  • Phycocyanin
  • Xanthophylls
  • Cryptoxanthin
  • Echinenone
  • Zeaxanthin
  • Lutein
  • Lycopene
  • Astaxanthin

The extraordinary amounts of carotenoids as well as several lesser pigments such as phycoerythrin, tetrapyrrole, and phytonadione found in these algae, are not just the "colour" of living organisms, but are used to carry on metabolic processes throughout the body. Without them, enzymatic reactions would be reduced until cellular disintegration occurred.